With two locations in West Texas, we opted to use Facebook and Instagram advertising to reach potential patients in both areas. The creative design and copy used in the advertisements were non-obtrusive and informative, showing unbeatable promotional offers and encouraging patients to provide contact information for Dr. Marin’s front desk staff. Using our geofenced banner ad software, we selected locations where patients may be spending time and captured device information to begin showing these same promotional offers on web browsers and mobile applications. The remainder of the advertising budget was strategically allocated on Google AdWords to not only reach patients searching for chiropractic care but also to improve the search engine optimization of the website.

As a retainer client of EMW Digital, Dr. Marin utilized our services for content development such as staff photoshoots, video testimonials, and traditional media production. Our graphic design team recreated the 1-Spine logo and produced countless signage, brochures, leave-behinds, and more to assist with branding and awareness.