My journey to founding EMW started in the world of design and digital communications, which came from my passion for fine art and design. Moving into college, I decided that fine art wouldn’t meet my entrepreneurial goals, so I pivoted into graphic art and web design where I sharpened my skills and creative instincts while at the same time, focusing on deliverables and monetization of creativity. I made sure to stay grounded fundamentally in my artistic side, which included interning at the Hensley Gallery Southwest in Taos, NM, and attending the esteemed Art Student’s League of New York in Manhattan, and spending a semester traveling through Europe studying the masters.

The beginning stages of my commercial process was in graphic design and marketing on a national level, designing and managing campaign materials and brands for the Republican and Democratic parties during the 2004 and 2006 election cycles. This high energy, high demand experience sparked my passion for digital marketing and laid the foundation for my future pursuits in the advertising world.

My work on a national level did not go unnoticed, leading me to spearhead the digital marketing for an international Fortune 500 drug rehabilitation facility. This role highlighted my digital expertise and sparked my entrepreneurial drive, which led me to launch EMW Digital on a local level.

For over a decade, I have steered EMW from a small-scale, local company to a powerhouse in the national advertising arena. My leadership and commitment secured partnerships with Fortune 500 companies across the US. In 2020, I expanded EMW by acquiring a full-service agency, doubling EMW’s reach and solidifying our position as an industry leader.

Since the expansion of EMW, I have also founded Levelution Sports, an agency specializing in NIL representation and marketing, and joined forces with my father to establish Revenge Fitness. Additionally, I’ve ventured into commercial real estate, apparel and street wear, continually scratching my entrepreneurial itch.

Driven by a relentless passion for innovation and a keen eye for opportunity, I continue pushing the boundaries of possibility, leaving an indelible mark on digital communication, entrepreneurship, and beyond.

As the Chief Technology Officer at EMW, I am dedicated to overseeing the flawless execution and delivery of all technical aspects of our projects, ensuring both efficiency and effectiveness. I am passionate about regularly evaluating the quality of our services and collaborating closely with our clients to exceed expectations in digital engagement, design, innovation, and communication technology. With over a decade of experience in technology services, including web design, software development, web development, and system administration, I bring a depth of knowledge and expertise that enriches our team and enhances our operations.

At the helm of my team, I have consistently produced innovative and efficient digital solutions tailored to the specific needs of our clients, including several Fortune 500 companies. My approach involves rigorous quality assessments paired with a collaborative client engagement strategy, guaranteeing that every project not only meets but surpasses expectations. I am committed to advancing the scope of digital technologies to create compelling and interactive user experiences. My vision is focused on employing cutting-edge technologies to keep EMW as a leader in the digital marketing space, known for its innovative and user-centric solutions. I take pride in my role as a catalyst for innovation at EMW, where I blend my deep knowledge of technology with a burning passion for digital marketing and web development to drive exceptional results.

I hold a Bachelor of Science in Computer Science and Microbiology, a Master of Science in Computer Science, and a Master of Business Administration (MBA) from Texas Tech University. My educational background complements my professional experience, equipping me with both the technical skills and the business acumen necessary to lead and innovate in this rapidly evolving industry.

As the Chief Operations Officer at EMW Digital, I manage and assist our skilled team of marketing professionals to best serve our clients. With industries ranging from e-commerce to energy, our agency provides web development, digital marketing, public relations, graphic design and content production to over 50 businesses across the US.

After graduating with my Bachelor of Public Relations from Texas Tech University, I began working full time as a content writer for EMW Digital. The company is in a constant state of growth, meaning I have always taken on many roles. Each role I have held at EMW prepared me to hire, delegate, coach and encourage each team member we have added along the way. In my current role as C.O.O., I enjoy building strong relationships with our clients and employees, overseeing our successful marketing campaigns, advising on design and content development strategies, and learning about the ever-changing industry of digital marketing. While building and leading a strong team of content developers, I completed my Master of Strategic Communication & Innovation at Texas Tech University, giving me a greater understanding of communicative and behavioral differences in the workplace, and how to lead diverse talent through collaborative relationships. Throughout my graduate program, I earned a certificate in Digital Marketing with a focus in paid social advertising to better allocate client advertising dollars.

I take pride in setting realistic expectations for clients and staff alike, while encouraging each project manager to reach and exceed set objectives. By allowing my team members to choose how they reach goals, we avoid team burnout – making employee turnover incredibly low. Retainer client turnover also remains below the standard industry rate due to a strong focus on exemplary customer service and long-term relationships – even through remote work.

I am a creative force with over 8 years of experience in the digital design and brand development realm. My passion lies in transforming brand visions into captivating visuals and user experiences that resonate across various platforms. I was EMW Digital’s first external hire and played a pivotal role in shaping our digital landscape and crafting exceptional client brand experiences.

With exceptional expertise in Adobe Creative Suite, it allows me to seamlessly design and execute projects, while my extensive knowledge of social media platforms ensures all of my creations are tailored for maximum impact. My unique design perspective is influenced by my world travels and professional tennis background. These adventures have fueled my creative approach and infuses a touch of global flair into every project. I hold a Bachelor of Science in Communication Design from Texas State University, in San Marvelous, TX (2013).

As the Director of Paid Media and Client Relations, I specialize in digital and traditional advertising and thrive on analyzing data and identifying insights that inform strategic decisions, ensuring our campaigns consistently outperform industry standards.

With a B.A. in Advertising from Texas Tech and over five years of experience, I strategically manage digital ad campaigns across meta platforms, Google Ads, and LinkedIn, as well as traditional media like TV, billboards, and radio ads. These campaigns involve meticulous planning, targeting, and optimization to maximize performance and ROI.

With a comprehensive approach, strong network connections, and staying ahead of industry trends, I can ensure our clients receive the most effective advertising solutions across digital and traditional channels and that our campaigns deliver exceptional results.

My passion for data and analytics drives me to continuously seek improvement and innovation in our advertising efforts. I am committed to delivering real results, exceeding expectations, and surpassing the competition in all aspects of advertising!

Expertise in:

Traditional Media Buying
Digital Advertising
Google Adwords & Analytics
Photography
Streaming Advertising
Campaign Management
Social Media Marketing
Press Release Creation + Distribution
Copywriting
Adobe Creative Suite

As one of EMW’s creative gurus and graphic and brand designers, I am driven by my sharp eye for detail and a passion for crafting standout work. My journey began with an associate’s degree in Design Communications from South Plains College and a B.A. in Digital Media Arts from Lubbock Christian University. Throughout college, I honed my skills through various internships, solidifying my reputation as a top-tier graphic designer.

My portfolio at EMW speaks volumes about my creativity and innovation. From developing captivating brands to crafting eye-catching print pieces, I infuse every project with a signature flair. I pride myself on producing polished materials that resonate with audiences, ensure brand consistency, and create impactful event branding. My creative spark shines through in every aspect of my work!

With expertise in graphic design, Adobe Creative Cloud, photography, screen printing, website design, and more, I stand ready as a versatile creative force dedicated to bringing visions to life.

I graduated from Texas Tech in 2017 with a B.A. studying Human Resource Development, Political Science, and Organizational Leadership. I joined the team at EMW in 2020, after an extensive background working in human resource and finance administration. With a passion for numbers, I help align our financial strategies with the overall creative vision, helping exceed expectations and growth. Business success is driven by a blend of financial awareness and organizational excellence, and I ensure our C-suite has the proper data to excel. To quote Cady Heron “I like math because it’s the same in every country” 🙂

With over eight years immersed in the commercial advertising world, I’ve honed my ability to spin captivating tales that elevate brands in various sectors like oil & gas, commercial construction, hospitality, sports, agriculture, real estate, and non-profit organizations. I’ve been fortunate to snag awards at both regional and state levels for my video production work, which spans from planning and managing projects to writing, filming, editing, and creating dynamic
motion graphics. My true passion lies in crafting authentic stories that resonate with audiences, helping brands make their mark in today’s ever-evolving media landscape.

I thrive on the art of storytelling, drawing from my rich background across diverse industries to create narratives that truly leave an impact. Whether it’s meticulously planning project logistics or seamlessly blending words, visuals, and motion, I bring a keen eye for detail and boundless creativity to every project. My ultimate goal is to empower brands and businesses to cut through the noise of modern media by forging genuine connections with audiences through compelling storytelling.

Skills
● Video Production
● Live Event & IMAG Production
● Studio Photography
● Product Photography
● Event Photography
● Aerial Photo & Video
● Video Post Processing & Editing
● Photo Retouching & Editing
● Audio Mastering & Editing
● Motion Graphics Animation

Certifications/Licenses
● Licensed & Insured Commercial Drone Pilot since 2017

As the Content Creator at EMW Digital, I find engaging ways to produce entertaining and educational material that caters to my clients target audience.

After graduating with a Bachelor in Marketing and Management from Texas Tech University, I stepped into my current role and have been helping clients with their online presence for over 5 years. I strategically populate relevant content through photography, graphic design, and written works.

My goal is to offer your business a unique and distinct perspective or voice that captivates your audience creating deep connections over time. It is my job to stay relevant in the creators world, so that you can stay a leader in your industry. I work with you to understand your goals and visions, use my skills to populate captivating content, and deliver material in a timely manner.

Expertise In:
Photography
Short Videography
Adobe Lightroom
Adobe Photoshop
Canva
Flodesk
Mailchimp
Social Media Marketing
Strategic Planning

I’m responsible for crafting, executing, and overseeing social media strategies for several clients. This involves collaborating with clients to develop and refine campaign strategies across different platforms. I handle content creation, copywriting, posting, and day-to-day monitoring across various social media channels. Additionally, I design visually appealing graphics for both organic and paid posts. My knack for meeting deadlines and managing multiple projects at once is supported by my strong organizational and prioritization skills.

I have two degrees, one in Marketing and another in Business Management with a concentration in Strategic Entrepreneurship and Innovation, complemented by a Minor in Applied Political Economy from Texas Tech University.

Expertise In:
Photography
Adobe Lightroom
Adobe Photoshop
Canva
Hubspot
Copywriting
Social Media Marketing
Content Creation
Strategic Planning
Storytelling

As a Search Engine Optimizer, I create compelling content to elevate our client visibility and establish them as industry authorities online. By optimizing websites for Google rankings, I aim to engage the target audience and convert them into valued customers.

As the resident Yogi, I keep EMW’s collective vibration high through weekly yoga, meditation, and sound baths. Having taught yoga for almost a decade, I love to blend holistic wellness into everything I do.

My journey to EMW has been eclectic and unconventional, ranging from multi-million dollar brand development to esoteric astrology. With an appetite for exploration and curiosity as my compass, I’ve attained a master’s in life experience. My background is as diverse as my passions, drawing from expertise in creative writing, graphic design, digital marketing, human resources, yoga, and spirituality. I’m a creative at heart, with a love for personal growth and human connection.

At EMW, I bring this rich tapestry of experience to the table, infusing every project with creativity, strategy, and a touch of magic. Whether optimizing websites, guiding yoga flows, or hosting transformative retreats, my mission remains the same: empowering individuals to embrace wholeness and thrive in both the digital and physical realms. Together, we will create a world where every voice is heard, and every soul is celebrated.