Haley Grizzaffi | Traditional & Digital Strategist
Haley is the director of paid media and client relations at EMW Digital. After graduating with her B.A in Advertising from Texas Tech in 2018, she began working full-time as a digital and traditional media buyer. With over two years of traditional and digital media experience, she is results-driven with an eye for details and deadlines; she loves data, analytics, and results.
- Director of Paid Media + Client Relations (January 2020 – Present) Strategically sell, manage, and place all traditional and digital media buys for optimum performance while developing and sustaining network relationships. Negotiate contracts and properly allocate 6 figure budgets while outperforming local and national ROI averages. Sole point of contact for clients to determine campaign goals and achieve all project goals within given constraints.
- Media Strategist + Project Manager (October 2018 – December 2019) Assist with managing client relationships, meetings, campaigns, and deadlines. Manage all digital media buys across Facebook, Instagram, Google Adwords, etc, and assist with traditional media buys.
- Social Media Coordinator (May 2018 – October 2018) Works with the social team and writers to develop content for social media campaigns, email blasts, and overall social concepts from beginning to end. Monitors fan engagement, launches content and engages with fans once the content is live to drive traffic and increase ROI while helping maintain an overall consistency in message and brand.
- Traditional Media Buying
- Digital Media Buying (FB/Insta, etc)
- Google Adwords & Analytics
- Strategic Planning & Analysis
- Advertising & Promotions
- Campaign Management
- Social Media Marketing
- Press Release Creation/Distribution
- Commercial Production
1306 A Broadway, Lubbock, TX 79401