1-Spine Chiropractic

Spinal Decompression Chiropractor in Lubbock & Levelland

An Online Presence In Need Of An Adjustment

Eager to bring his online presence up to speed with his exceptional patient care, Dr. Marin with 1-Spine Chiropractic contacted EMW Digital for a complete digital overhaul. We began our work by redesigning his website with a bright and modern aesthetic while incorporating the latest tools available for the chiropractic industry.

With two locations in West Texas, we opted to use Facebook and Instagram advertising to reach potential patients in both areas. The creative design and copy used in the advertisements were non-obtrusive and informative, showing unbeatable promotional offers and encouraging patients to provide contact information for Dr. Marin’s front desk staff. Using our geofenced banner ad software, we selected locations where patients may be spending time and captured device information to begin showing these same promotional offers on web browsers and mobile applications. The remainder of the advertising budget was strategically allocated on Google AdWords to not only reach patients searching for chiropractic care but also to improve the search engine optimization of the website.

As a retainer client of EMW Digital, Dr. Marin utilized our services for content development such as staff photoshoots, video testimonials, and traditional media production. Our graphic design team recreated the 1-Spine logo and produced countless signage, brochures, leave-behinds, and more to assist with branding and awareness.

The Results Speak For Themselves

Our marketing plan for 1-Spine Chiropractic didn’t just look good on paper – it also performed well, and continues to drive traffic to Dr. Marin’s offices. Website visitors are up 70% year-over-year, our Facebook and Instagram ads have made over 3 million impressions on potential patients, and over 2,000 Google users have reached out to 1-Spine via phone call or email from Google AdWords alone. Our patient generation forms consistently send qualified leads directly to 1-Spine’s office staff, and in the last two years, Dr. Marin has hired a second chiropractor and moved to a larger office to keep up with the increased foot traffic.

“The best marketing strategy ever: CARE.”

– Gary Vaynerchuck

Office Locations

1306 A Broadway
Lubbock, Texas 79401


[email protected]

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