The Hollows on Lake Travis
Real Estate Development
A Master-Planned Community Seeking Master-Planned Marketing
The Hollows is located on the North Shore of Lake Travis, within minutes of the hottest destinations on the lake. With the fun of Lake Travis and the convenience of Austin, The Hollows has everything you’ll want for quality lake living. As a development in a Texas hotspot that experienced a change of ownership, The Hollows was eager for a partner focused on brand consistency, marketing management, and lead generation.
Leads to Live on Lake Travis
Our research team created a target demographic based on age, location, estimated income level, and life stage. We then developed ads highlighting homes and amenities in the Hollows, as well as a lead generation directly within the Facebook app for ease of access across admin users. Leads are contacted through an automated email and a personal phone call, then retargeted through their Facebook profile information.
Google AdWords are based on keywords in various locations, examples include: homes for sale in austin • lake houses in texas • homes near dell headquarters • vacation home in Austin
1,345,293 Impressions in 2021 (Facebook)
423 Qualified Leads in 2021 (Facebook)
14,199 Website Visitors in 2021
Waves of Follow-Ups
New leads don’t stop at the information center: all potential home buyers get an automated welcome email that tells them everything they need to know about the Hollows before they receive a phone call from the information desk. Automated emails include working links to visit the website and call the information center.
Leads get added to a contact list for future announcements, such as new amenity centers or lot additions. We know there is nothing more frustrating than investing in software your staff won’t use – this custom CRM system focused on ease of use to eliminate internal staff training and increase productivity
“The best marketing strategy ever: CARE.”
– Gary Vaynerchuck